Look at the foundation, look at the highlights and support Sichuan to create a national global tourism demonstration zone.

Notice of the General Office of the People’s Government of Sichuan Province on Printing and Distributing the Implementation Plan for Establishing a National Tourism Demonstration Zone in Sichuan Province

A few days ago, the "Implementation Plan for Creating a National Global Tourism Demonstration Zone in Sichuan Province" (hereinafter referred to as"program") officially issued, opening a new journey for Sichuan to create a national tourism demonstration zone from the provincial level.

Previously, there were 8 national tourism demonstration zones in Sichuan, such as Dujiangyan City and Emei Mountain City, ranking first in the country with Jiangsu and Shandong provinces. There are 47 provincial-level global tourism demonstration zones, and it is expected that 10 will be added this year, and the development of global tourism has been at the forefront of the country. Why is the "Program" issued? What will Sichuan do to build a national global tourism demonstration zone from the provincial level? With questions, the reporter interviewed many professionals in the industry.

Look at the basics

Excellent resource endowment and solid industrial foundation

It is the general trend to take the road of global tourism.

In recent years, Sichuan has established provincial-level and national-level global tourism demonstration zones, all of which are based on counties (cities, districts). The relevant person in charge of the Department of Culture and Tourism told the reporter that the "Program" promotes the development of global tourism from the provincial level, which not only conforms to the rapid development of Sichuan tourism and meets the needs of tourists who keep pace with the times, but also is based on the existing resources and industrial advantages of our province, which is the general trend.

"The transformation and upgrading of Sichuan’s tourism industry has accelerated, and the scale, quantity and quality of the cultural and tourism industries have ranked first in the west and the forefront of the country. The foundation for developing global tourism is solid and has great potential." The person in charge said that the general survey of cultural tourism resources in the province showed that there were 3,057,400 cultural resources, 245,700 tourism resources and over 1,800 five-level tourism resources.

The recovery of cultural tourism industry is strong. At present, the comprehensive contribution rate of cultural industry and tourism to the province’s GDP reaches 25%. National night cultural tourism consumption gathering areas, tourism and leisure blocks and other new tourism brands emerge one after another, ranking first in the country, which is one of the most dynamic provinces in the country’s tourism development. These have become important conditions for Sichuan to create a national global tourism demonstration zone.

According to Yang Xiaohua, a senior engineer of the Provincial Forestry and Grassland Eco-tourism Development Center, Sichuan has unique advantages, rich resources, high combination, uniqueness and monopoly, which are unmatched by other provinces, and provide a basis for the linkage of the Northeast Sichuan Cultural Tourism Economic Belt, the Chengdu Cultural Tourism Economic Belt and the South Sichuan Cultural Tourism Economic Belt mentioned in the Plan to build a recreational holiday tourism belt around the basin.

Look at the bright spot

From point-line-plane combination to all-factor fusion

Revitalize idle resources   Innovative cultural tourism consumption new scene

Resources should not only be more but also "live". Zhao Yao, the person in charge of the project, told the reporter that optimizing tourism public services, focusing on strengthening industrial integration, optimizing the supply system, improving public services, improving the governance system, increasing brand promotion and promoting co-construction and sharing are the highlights of the Plan. At present, there are some ready-made cultural and sports idle resources in villages and towns in the province, which can be used to revitalize public service resources and improve utilization rate. Innovative cultural tourism consumption scenarios, such as high-speed service areas with rich cultural creativity, dynamic and convenient smart tourism platforms and warm-hearted tourist service points, will continuously enrich tourists’ sense of public space experience in towns and promote the realization of global tourism enjoyment.

Yang Xiaohua believes that the development of global tourism can not only stay in scenic spots and hotels, but also pay more attention to the effective redistribution of various resources and public services for economic and social development, which is both livable and suitable for tourism, with scenery everywhere and tourism everywhere.

The integrated development of "production, city and scenery" has become the main focus. Zhao Yao believes that the integrated development of tourism, industrial tourism and forest tourism is an inevitable stage of global tourism development. Only when tourism continues to empower various industries will new products and routes for cultural tourism be born. According to Liu Xiaofang, chief planner of Leshan Wenguang Tourism Bureau, the integration of tourism with culture, industry, education, health and sports will bring new vitality to generate and promote the development of global tourism in a deeper level. For example, Leshan Jiayang National Mine Park has gradually turned into a popular research site, and the city has developed more than 100 research courses.

Look at the support

Counties (cities, districts) and cities (states) make efforts at different levels.

"double innovation linkage" helps achieve the goal

Sichuan is one of the provinces that practiced the concept of global tourism development earlier. The relevant person in charge of the Department of Culture and Tourism said that in recent years, the creation of a famous Tianfu tourism county has become a "booster" for creating a national tourism demonstration zone, effectively stimulating the vitality of the county economy. All localities have set up "double founding" to coordinate global tourism and the construction of Tianfu tourism county, forming a "double innovation linkage" Sichuan model. The promulgation of the "Program" further strengthens the responsibility of party and government coordination, departmental linkage and participation of all parties, and promotes innovation in institutional mechanisms, policy initiatives and governance models.

The "Proposal" proposes that by 2025, 3 cities (states) and 50 counties (cities, districts) will successfully create national global tourism demonstration zones, and a total of 80 provincial-level global tourism demonstration zones will enter the national global tourism demonstration zone creation list. This means that the county (city, district) level global tourism brand is the foundation for the creation of the city (state) level global tourism brand, and the city (state) level global tourism brand is the foundation for the creation of a national global tourism demonstration province. Only by making efforts at all levels can the county (city, district) and city (state) bring strong support to the creation of a national global tourism demonstration zone in the province.

The provincial-level global tourism demonstration zone and Yilong county, a famous tourist county in Tianfu, are used as power units to explore the way of taking the typical tree with the whole region. Hu Run, director of the Wenguang Tourism Bureau of Yilong County, told the reporter that the Qilonghu project and the Hakka B&B Expo Park will all be "new" this year, and Yilong is making every effort to create a national global tourism demonstration zone.

"The development of county-level global tourism can lay a solid foundation for Sichuan to create a national global tourism demonstration zone." The relevant person in charge of the Department of Culture and Tourism said that other Tianfu tourism brands still need to be strengthened, such as implementing the "Comfortable" Panda Culture IP to create a three-year action plan, which is called "Comfortable Sichuan" tourism image. (Reporter   Yang Yimao)