Attention has fallen sharply, and consumers no longer love Tesla？
[car home Industry] According to the data of the Passenger Car Association, the retail sales of passenger cars in October reached 2.033 million, up 10.2% year-on-year and 0.7% quarter-on-quarter. Among them, the retail sales volume of the new energy vehicle market was 767,000 units, up 37.5% year-on-year and 2.7% quarter-on-quarter. At present, intelligent networked vehicles are in the stage of development and upgrading. Recently, Suzhou, Shanghai, Wuhan, Beijing, Chongqing and other places have issued corresponding support policies for the pain points of infrastructure, supporting industrial chains and other industries to compete for new heights of intelligent networked vehicles technology.
The establishment of standards, the construction of smart roads, the landing of large models and the development of intelligent parts industry have laid the foundation for the high-quality development of a new generation of intelligent networked vehicles. In this larger and more open competition field, car companies should cultivate their internal strength, boldly pursue innovation, and win the favor of the market and users with hard power.
Data description:
1. Intelligent electric vehicle: a vehicle with pure electric energy, plug-in hybrid power (including extended range) and intelligent driving level above L2;
2. Class L2: A vehicle equipped with an adaptive cruise system and a lane keeping assist system as standard is considered to have a level L2 intelligent driving level;
3. Weighted selling price of cars: based on the quotations of dealers all over the country, the weighted selling price of cars in the current month is calculated by weighting the proportion of car clues. The terminal quotation of the models on sale under the car series and the proportion of the models concerned by consumers will affect the monthly fluctuation of the weighted selling price of the final car series;
4. Source of data: Hot information comes from Sina Technology; Attention, clue number data, vehicle model data, new energy industry index data, etc. come from car home; Car sales come from market terminal sales data.
Download the full report and pay attention to WeChat official account of car home Research Institute. Just enter the keyword "Intelligent Electric Vehicle".
I. Market Sales Performance
■ The sales of new energy vehicles continued to grow, and the proportion of smart car sales declined.
In October, the retail sales volume of the new energy vehicle market was 767,000 vehicles, up 37.5% year-on-year and 2.7% quarter-on-quarter, and the new energy penetration rate reached 37.7%, up 0.7 percentage points from September, reaching the highest level in history again. Following the "moderate growth" of "Jin Jiu" automobile market, the sales volume of "Silver Ten" has maintained its popularity. The fourth quarter is the peak season for new energy sales. The national and local policies to promote the consumption of new energy vehicles are expected to continue to exert their strength, new products of automobile enterprises will be listed one after another, and another round of price reduction promotion will be launched. It is expected that the automobile market will have a "tail-lifting effect" in the last two months of the year.
Tesla’s sales declined in October, and Model Y’s sales fell to the fourth place in the new energy sales list. In October, the 2023 Model Y was launched and the newly redesigned Model 3 in September was in the product line switching stage, so it could not be delivered in the first time, and the sales contraction was in a normal cycle. The top three in the new energy sales list are BYD Seagull, Yuan PLUS and AION Y.. BYD’s six models rank among the top ten in the new energy sales list. In addition, Wuling Binguo and Hongguang MINIEV are among the top ten in the sales list, ranking eighth and tenth respectively.
Top 5, the best-selling brand of smart cars, also changed greatly in October, namely BYD, LI, Tesla, Volkswagen and Tucki. Among them, BYD’s sales accounted for 26.6% of the total sales of smart electric vehicles, and LI’s monthly sales exceeded 40,000, surpassing Tesla for the first time to rank second. With the growth of sales of G6 and G9, Tucki once again ranks among the top five in the hot-selling list of smart cars.
Looking at the sales rankings of various cars of smart electric vehicles, Model Y still ranks first, and BYD’s five cars are also among the top ten in the smart car sales list. The ideal three models L7, L9 and L8 all sold more than 10,000 vehicles in October, all of which ranked among the top ten in the sales list of smart electric vehicles. It is noteworthy that Volkswagen ID.3 After the price reduction, the sales volume continued to grow, and the sales volume in October exceeded 10,000, ranking seventh in the smart car sales list.
■ The proportion of pure electric sales decreased, while the proportion of MPV sales increased.
In October, the sales volume of smart electric vehicles increased by 2.8% month-on-month to 370,000 units, the highest sales volume since the record. In terms of energy types, the proportion of sales of pure electric vehicles has continuously dropped by a large margin, down by 2.9 percentage points from the previous month to 51.9%, and the sales and proportion of plug-in and extended-range vehicles have increased from the previous month. Among them, the decline in the proportion of sales of pure electric vehicles was mainly affected by the decline in sales of two Tesla vehicles. Among the plug-in models, the sales growth rate of Lectra 08 New Energy, Seal DM-i and other cars is faster; Among the extended-range models, the ideal three car series, the car series M7 () and the car series Aouita 11 all have great sales growth.
In terms of vehicle types, the sales volume and the proportion of MPV vehicles increased in October, while the sales volume of smart SUV vehicles increased, but the proportion declined. The car series worthy of attention include (|), BYD Yuan PLUS, Link 08 New Energy, Tucki G9, etc., which gave a good growth performance. The proportion of sales of cars and MPV models has increased. Among car models, sales of Volkswagen ID.3 and Seal DM-i increased rapidly. Among MPV models, Krypton 009 and Lantu Dreamer contributed the main sales growth.
Second, the heat of automobile consumption
■ The proportion of new energy concerns has reached a new high, and the proportion of smart cars has dropped.
According to car home Big Data, the number of people concerned about the overall market rebounded in October, and the number and proportion of people concerned about new energy reached a record high, which was nearly 14.9 percentage points higher than that of 40.8% in October last year. The number of people who pay attention to smart electric vehicles has increased, but the proportion has dropped to 63.7%, which is 3.2 percentage points higher than that of 60.5% in October last year. Although it shows an increasing trend in the past year, the growth rate is relatively slow.
■ New energy vehicles: The attention of traditional brands in China increased year on year.
In the overall new energy market, the proportion of China traditional brands’ attention to heat for three consecutive months increased year-on-year to 56.5%, and the dominant market advantage became more and more obvious. The proportion of attention of the other three brand types decreased year-on-year. After the previous three consecutive months’ month-on-month rebound, the proportion of attention of new power brands fell by 0.1 percentage point in October, which temporarily stabilized at the current attention share.
In terms of specific brands, Buick ranked second in the attention list of overseas mainstream brands last month with newly listed models such as E5 and Micro Blue 6, and this month it fell to the third place due to the suspension of sales of Micro Blue 7. Among the new power brands in China, the M7 in the field of inquiry became popular after listing, and Yu Chengdong even lamented that "the new M7 in the field of inquiry has come back to life", leading AITO to the second place in the brand list of new power. Among the traditional brands in China, the newly listed Haval Raptors in October attracted more attention, pulling the Haval brand to the third place in the traditional brand list.
■ Smart electric vehicle market: The attention of traditional brands in China increased year on year.
In the smart electric vehicle market, the proportion of attention of traditional brands in China increased by 4.7 and 1.7 percentage points year-on-year to 46.9% respectively. The models worthy of attention include Changan Qiyuan A07, BYD Han, Extreme Krypton 001 and other cars, which have made great contributions to the increase in the proportion of attention to heat. Tesla’s attention has dropped significantly year-on-year, and the number of followers of Model 3 has dropped by more than 20%.
In terms of specific brands, the novelty of Buick’s new models has retreated, falling to the fourth place in the list of overseas mainstream brands. Among the traditional brands in China, Changan Qiyuan, who just entered the market, joined the new energy mid-range smart car market with A07, and won great attention with its intelligent configuration and high cost performance, ranking third in the list of traditional brands in China for the first time.
■ Medium-sized cars pay attention to the decrease in heat, while medium-sized and large MPVs pay attention to the increase in heat.
In terms of vehicle types, in the overall market of new energy, the focus on medium-sized vehicles decreased by 2.7 and 1.2 percentage points year-on-year to 8.7%, respectively, giving way to compact cars and medium-sized and large cars. Model 3, BYD Seal, Weilai ET5, Tucki P7 and other representative models in medium-sized cars have all attracted less attention. The attention of medium and large SUVs has increased year-on-year, and it has officially become the most popular SUV level. Among them, the recent Ideal L7, Ideal L8, Wenjie M7, Tucki G9, Lantu FREE, and the newly listed Zhiji LS6 have won high market attention.
Looking at the smart electric vehicle market, the trend of concern for medium-sized cars and medium-sized SUVs is consistent with the overall new energy market. The proportion of medium and large MPVs increased by 3.2 and 0.9 percentage points year-on-year to 5.7% respectively. There are not many smart car models in this model class. This month, Wei brand entered the competition for admission to the mountain, and in the first month, it won the attention second only to Tengshi D9.
■ LI and AITO pay attention to the increase in heat.
Looking at the heat distribution of the new power brand market, Tesla’s attention share decreased by 3.9 percentage points from the previous month to 21.1%, and it gradually tends to be approached by LI. Among the new power brands, LI and AITO are the most outstanding. Ideal and AITO’s whole car system have good attention performance.
Among the top ten popular cars, Tesla and the ideal five cars still occupy the top five positions, and Weilai ES6 slipped to the tenth place, surpassing the two cars in the asked world. The new Tucki G9 ranks among the top ten hot cars, while the Tucki G6 of the same brand has not maintained a lasting concern.
Third, intelligent product analysis
■ In October, 75 new energy vehicles were launched, and smart new vehicles accounted for 56.0%.
In October, new energy listed 75 new cars, down 48.3% month-on-month and 3.8% year-on-year. Compared with September, the intelligent allocation rate of new cars listed in October has not changed much, with 42 smart new cars listed, accounting for 56.0%. Among the models with L2-level intelligent driving ability as standard in the new car, the lowest price is the 2024 145 Max of Changan Qiyuan A05, and the guide price is 132,900 yuan; The highest price comes from the 2023 FR version of Krypton 001, with a guide price of 769,000 yuan.
■ The overall level of intelligent configuration of new cars has not changed much in October.
The intelligent configuration level of new cars listed in October was 56.0%, and the configuration rates changed little compared with last month. Among them, the configuration rate of car networking and OTA has maintained growth for several months, at around 90%, which is close to saturation. In the aspect of active braking, the recent AEB dispute between Yu Chengdong and He Xiaopeng has attracted attention.
As a basic and important safety function, AEB (Automatic Emergency Braking) system has attracted more and more attention from consumers, but there are great differences in the understanding and mastery of this technology among different car companies. This incident actually reflects the subdivision and iteration of intelligent driving technology. The function will not only be divided by "whether there is", but more by "whether it is strong or not". In terms of the size configuration of the car’s central control panel, the configuration ratio of the 12-15 inch central control panel is the highest, reaching 49.3%, which has become the mainstream central control panel configuration scheme for new cars at present.
■ 200,000-300,000 price points have the most new smart models.
The following figure analyzes the distribution of new cars and smart new energy vehicles in each price range. Among the new energy vehicles listed in October, none of the models with the price below 100,000 reached the smart car standard, and all the 16 new models with the price of 200,000-300,000 reached the L2 smart car standard. In the price range of 300,000-400,000, only the two models of Hechuang V09 and Lantu Dreamer failed to meet the L2-level smart car standard, while the two models with the price range of 400,000-500,000 were intelligently configured to widen the price range of the models. The average guide price of new smart cars listed is 306,000 yuan, and the median is 292,000 yuan, which is higher than last month.
Fourth, the market price trend
■ Baojun Cloud with L2 intelligent driving function is listed, and the pricing is raised; Audi RS e-tron GT officially cut prices sharply.
In October, the top five cars in the weighted price increase of new energy car market were: Baojun Yunduo, Geely Geometry A, Extreme Krypton 001, Zero Run C01 and Flying Plug-in Hybrid. Among them, Baojun Yunduo was attracted by users because two new models with higher pricing and L2-level automatic driving ability were listed in September, and gained relatively more clues, thus pushing up the weighted quotation of the car series. Geely Geometry A is due to the increase in the number of clues of high-priced models, which pushes up the weighted quotation of this car series. Under the market situation in the fourth quarter of this year, the competition between sales volume and price is still going on. In fact, few car companies will take the initiative to raise the sales price.
The top five cars whose weighted selling prices have dropped are: Audi RS e-tron GT, Fista Pure Electric, Geely Geometry G6, Mercedes EQS and BMW i7. Among them, the official price of Audi RS e-tron GT has been greatly reduced, with a drop of 221,000 yuan. FAW Audi has also given a subsidy scheme to previous car buyers. It is hard to say whether Audi’s "price-for-price" will work. The price reduction of pure electric vehicles in Fista is due to the fact that its low-priced vehicles without L2 intelligent driving function have gained more clues, thus lowering the weighted selling price.
■ The clues of the high-priced GV60 model of Jennisseth increased, and the weighted quotation increased; The price of the new Tucki G9 is lowered.
Among the SUVs, the top five cars with weighted price increases are: Jennisseth GV60, BMW iX, Weilai ES6, Cayenne New Energy and ID.4crozz.. The weighted quotation of GV60 and BMW iX increased because their high-priced models attracted more inquiry clues.
The top five cars whose weighted selling prices have dropped are: Tucki G9, Xingyue New Energy, Feifan MARVEL R, Yize E Jin Qing and Zero Run C11. Tucki G9 is due to the listing of the new G9. Compared with the 2023 G9, the overall price has been lowered by more than 50,000 yuan, and the price reduction has brought about an increase in attention. Xingyue New Energy is the price fluctuation in the process of stopping selling. In addition, it is worth paying attention to the zero-run C11. The new configuration of the zero-run C11, which was launched in September, was upgraded and the price was lowered at the same time, making this model a popular car series at present.
V. Summary
In October, the auto market maintained a moderate growth, and various auto companies will exert their strength in the fourth quarter, bringing the "tail-lifting effect" at the end of the auto market. The just-concluded China International Import Expo(CIIE) has given multinational enterprises a stage to show their power of electrification and intelligence, and to show their transformation strength and determination. In the field of intelligent network connection, the American automobile industry attaches importance to the coordinated development of Cheluyun; Germany and other European countries are exploring the development of intelligent networked transportation through a large number of technological revolution tests. In China, the continuous policy blessing has superimposed a broad market application scenario, creating a favorable development environment for the intelligent networked automobile industry. Intelligent networked cars in all countries have entered a new stage of development. Whoever can take the lead in mass production of L3 intelligent driving technology and scene application will have absolute voice and commercial competitiveness in the second half of the autonomous driving market. (Text/car home Research Institute)