As we all know, on December 18th, 1999, Chery automobile rolled off the assembly line for the first time, so this day is of historical significance to Chery automobile. With the official release of Chery Automobile iCAR03, its pre-sale and delivery also kicked off. On December 20th, the high-end pure electric car Star Road Star Era ES will be officially released, and Chery Super Electric Hybrid A8 will also be released in the near future.
Chery’s "Small Grass House" when Starting a Business
Standing at the node of sprinting to a new height in history and marching towards the top 500 in the world, we can proudly say that Chery has been reborn and taken off again in the journey of persisting in long-term doctrine.
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Chery was founded from the "951" project in Anhui Province. "951", namely, the first project in Anhui Province during the Ninth Five-Year Plan period, the automobile industry has become the hope for the rise of Wuhu and even Anhui.
At that time, the country still had policy restrictions on the automobile industry, so the project could only be promoted in a low-key way, and it was called Anhui Automobile Parts Industry Company. The entrepreneurial team, represented by Yin Tongyue, started from scratch in an abandoned brick and tile factory in the north of Wuhu, and Chery’s "small grass house" innovation and entrepreneurship culture sprouted.
Ignition of the first engine with the courage to "make it impossible, jump over the Yangtze River", the first car rolled off the assembly line to "make China’s own car dream", the "zero" breakthrough in China’s automobile engine research and development and manufacturing, and the entry into the national automobile production management catalogue by curve … Chery’s various explorations have long been remembered in the history of China’s automobile industry.
On December 18th, 1999, the first car of Chery rolled off the assembly line.
Since then, Chery Automobile has entered a period of rapid growth, leading the sales of independent brands in China for ten consecutive years. After quickly crossing the step of 2 million vehicles, in 2010, Chery resolutely carried out strategic transformation with the courage of "preferring sales to fall out of the top ten" and went all out to promote positive research and development, build systems and build processes.
Chery’s tenth "China Heart", the fifth generation hybrid engine.
From March 28th, 2005, Chery’s first high-performance engine ACTECO was successfully ignited, and on November 6th, 2023, Chery Kunpeng Super Hybrid C-DM won the top ten engines and hybrid systems. So far, Chery has won the "China Heart" for technology and "Chery Power" has become a great symbol.
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Years of technological transformation and accumulation have given Chery the strength to accumulate wealth. Since 2018, Chery’s sales have been growing steadily. Chery people have used their own technology to pursue innovation and innovation, making Chery move towards the "take-off again" period.
Ariza 8
In the field of fuel vehicles, the star models represented by Chery Arrizo 8, Tiggo 8, Tiggo 7, Tiggo 9, Exploration 06, Starway Eta Ursae Majoris, Lanyue, Lingyun, Jetway Traveler, Jetway X70, Dasheng, etc. have established themselves in domestic and overseas markets. The listed models such as Little Ant, Tiggo 8 New Energy, Zhuifeng New Energy, Shuxiangjia and Shanhai L9 are emerging in the new energy market. As of November 2023, the cumulative annual sales volume of Chery Group has exceeded 1.66 million vehicles, and it is sprinting to an annual high.
International edition of star journey to the moon
The pace of "new four modernizations" is rapid and light, and the automobile industry has ushered in a great change that has not happened in a hundred years. Yin Tongyue, the chairman of Chery Group, said that Chery people are diligent and persistent, be honest, do technology honestly and make products honestly. Chery can only eat technical rice and quality rice. In the future, we will eat brand rice and ecological rice.
Jietu traveler
As one of the earliest independent car companies in China to develop new energy vehicles, Chery has been developing energy-saving and new energy vehicles since 1999. After entering the new energy era, Chery firmly takes new energy technology and intelligent technology as core technologies while deeply cultivating the basic disk of fuel vehicles, and promotes green transformation.
Chery shuxiangjia
After years of technical cultivation and precipitation, in September 2022, Chery released the "Eta Ursae Majoris 2025" forward-looking technology strategy, covering four core areas: Mars architecture, Kunpeng power, lion technology and Galaxy ecology. In the next five years, Chery plans to invest 100+billion in R&D, train 20,000+R&D talents and establish 300 laboratories in Eta Ursae Majoris.
In 2023, the strategy of "Eta Ursae Majoris 2025" was rapidly advanced and evolved into five major technical fields, namely, Mars architecture, Kunpeng Power, Lion Intelligent Cabin, Great Wisdom Driving, Galaxy Ecology, New Energy and Intelligentization, which are becoming Chery’s new technical labels.
Eta Ursae Majoris 2025 Technology Advanced
Only one year after the release of Eta Ursae Majoris 2025 strategy, many core technologies have been or will soon be put on the ground. Intelligent hybrid architecture, high-end pure electric E0X platform, third-generation hybrid technology, battery technology, electric drive technology, CHERY-OS, Lion Zhiyun 6.0 intelligent cockpit technology and intelligent driving technology are all in Chery’s technology pool.
Chery Group’s brand-new brand matrix with "Chery, Xingtu, Jietu, iCAR" as the core has its own positioning, but the pace of comprehensive new energy utilization is powerful, and it has successively launched Xingtu Xingyu, Chery Fengyun, Jietu Shanhai and iCAR03 series models.
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The development threshold and technical difficulty of powertrain for hybrid vehicles and pure electric vehicles are much lower than those of traditional vehicles. To achieve the optimal fuel consumption level, hybrid vehicles need a high level of engine support. Therefore, Chery’s precipitation in the field of fuel engine research and development has become a cloud-turning hand of Chery’s super-mixing.
In April 2023, Chery released a new energy strategy, in which the third generation hybrid technology, Kunpeng Super Performance Hybrid C-DM, was launched in the hybrid field. On the evening of November 9th, at the "Wind from the East-2023 Chery Fengyun New Energy Night", Chery issued a shocking voice: the mixed market without Chery Automobile is an incomplete mixed market.
Fengyun A8
Thanks to the global R&D vision and standards, Chery has its own technical confidence in super hybrid: a world-class hybrid engine with a thermal efficiency of 44.5%, a maximum power of 115KW and a maximum torque of 220N·m, a maximum power of 150kW and a maximum torque of 310N·m; At the top speed of 240km/h, the fuel consumption of WLTC 100 km feed is only 4.2L.
Eta Ursae Majoris C-DM
Based on the third-generation super hybrid technology, Chery, Xingtu and Jietu brands respectively launched Fengyun A8, A9, T11, Eta Ursae Majoris CD-M, Shanhai L9, L6, Traveler CD-M and other models. Chery brand, in particular, named the new energy sequence with Fengyun, the first car, which is a feeling and a inheritance of unremitting pursuit of technology.
Shanhai L9
In the field of pure electricity, E0X, a pure electric platform, took four years of accumulated research and development, invested 10 billion yuan, condensed Chery’s 26-year technical accumulation, fully integrated the five world-class advantages of "Eta Ursae Majoris 2025" strategy, such as space, intelligent cabin, intelligent driving, energy consumption and safety, and reconstructed the concept of "new car", which is a world-class electric platform.
E0X platform
At the same time, Chery’s unique battery technology has three advantages: full cycle safety, full temperature range application and full scene experience; The electric drive technology is also excellent. With 800V SiC technology, the efficiency of CLTC system is more than 91%. At the same time, Chery will also introduce eight-in-one intelligent vector control dual motors to realize the perfect combination of battery and electric drive technology.
The intelligent cabin of the lion and the intelligent driving of the great master build a fully-stack controllable CHERY-OS system, which covers the car cockpit operating system, the intelligent driving operating system and the safe car control operating system, and can realize the rapid iteration of Chery’s intelligence and the rapid integration of ecology. It is one of the key technologies for Chery’s new energy to win the second half of new energy.
Da Zhuo zhi Jia
As the first super-comfortable and long-life smart car on E0X platform, the new series of Star Way brand-Star Era ES will be launched globally on December 20th. As a pure electric high-end model equipped with air suspension and CDC, since the pre-sale, the order of Star Era ES has exceeded 20,000 units. Before listing, Xingjiyuan successfully completed the five-star collision test and obtained the "NESTA Six-dimensional Electrical Safety" No.001 certification of China Automobile Center. Chery will once again achieve equal rights for high-end luxury models in the name of technology.
Xingjiyuan ES
Chery’s new energy is not only technology, but also youthfulness. As a new force of Chery Group, iCAR 03 officially opened for pre-sale. ICAR 03′ s hard "box" not only has the aesthetic appearance of the trend square box design, but also has the driving and control safety strength to meet the needs of young people’s free play in the wild: it is equipped with iWD intelligent electronic control four-wheel drive, adopts leapfrog H-arm multi-link and hydraulic bushing chassis structure, and is equipped with 8+X all-road driving mode and three extreme conquest modes to create i-ROAD intelligent driving and control.
iCAR 03
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After the first time in 2022, Chery is steadily on the course of annual sales of two million vehicles. Not long ago, Chery said that in 2024, it will continue to take "much higher than the industry growth rate" as the annual goal, insist on putting the quality of operation first, and strive to achieve high-quality development.
Chery still pursues technology and quality, but also pursues brand and ecology, insisting on brand going up, market going out, products going to the future and industry going to the whole value chain, and finally achieving the victory of long-term doctrine.
Chery ultra-low wind resistance concept car
In a word, Chery Automobile has a good reputation at present, and has really made great efforts in building cars, making products into works of art, taking into account the development of the brand, making it shine brilliantly and winning the favor of the majority of users.