Does the real back wave need it or the big G? Test drive Kaiyi Xuanjie
Recently, two of them have screened on social networks.
One is the short "After the Wave" which was produced by actor He Bing and heavily invested by bilibili, and the other is the "Come on, Ollie!" which was produced by uncle Ollie, a red man from Aauto Quicker, and seemed to cost only the editing fee. 》。
Both of them are aimed at the same audience-post-90 s, but they show two completely different horizons and two contents.
When I saw the second release, Toutoujun was testing the new-dazzling world in distant Yunnan. Like many other models listed in recent years, its slogan is also closely related to youth, and the group it faces is precisely this group of post-90 s people in the waves.
When it comes to dazzle world and what is behind it, many people may not be very familiar with it. In fact, this is a fairly young "traditional car company" established in 2014.
Although the age and qualifications are all fledgling, the strength of the two "backers" behind them cannot be underestimated. One is a local government representative composed of Yibin Industrial Development Investment Co., Ltd. and Sichuan Yibin Pushi Group, and the other is a joint stock company.
In other words, in fact, it is a local state-owned enterprise supported by the local government and jointly invested in technology. Its main market is oriented to southwest and south China, which is dominated by Sichuan, and it is also the first truly local state-owned automobile enterprise in Sichuan.
Therefore, for those with the background of state-owned enterprises, the shortage of funds and other issues are not the main contradictions, and it is imperative to launch a hot-selling product that can open the market.
After understanding this background, let’s take a look at this new car. Prior to this, several products introduced adopted the naming method of English letters and numbers, lacking some memory points. Therefore, the brand-new naming method of this new car also represents the determination to seek comprehensive transformation and explore new directions.
As the saying goes, the test drive without looking at the positioning is a hooligan. Therefore, in this test drive activity, Toutoujun also tried to evaluate this car from the perspective of the consumer groups targeted by Hyun Jie to see if it really meets the needs of the groups it is targeting.
The positioning of the whole car is to focus on young consumers, and at the same time to attract other consumers with spending power of 50,000-100,000. Judging from the average salary released by Sichuan Province in 2019, this consumer group occupies its main radiation market.
First of all, for this entry-level field, the most important thing is to haggle over every penny in size. The positioning of this model is an A-class, and its length, width and height are 4400*1831*1653mm and 2632mm.
In the words of the relevant leaders of the marketing department, this is a model that actually has the size of A+. In recent years, such size "leapfrog" treatment is also a popular practice in joint ventures and independent brands, mainly to gain the key impression of cost performance in front of consumers.
And what about the actual experience outside the data? Toutoujun, who is 174cm tall, doesn’t feel crowded in driving and riding, especially the space in the back row is worthy of praise. The floor is not too abrupt, and the distance between the knees and the front row is more than three punches in normal sitting position.
On the other hand, for people over 175cm in height, the head space in the front row is still a little narrow, and the gap between the top of the head and the roof is about 1 punch, which is slightly narrow. The setting of trunk and internal storage space is not very plentiful, and it belongs to the fairly standard type at this level.
Second, what is the appearance of the dazzling world? From Toutoujun’s point of view, it is a model that is quite satisfactory as a whole, with a friendly style and a "careful machine" for young people in details.
Why do you say that? Judging from the overall outline of the car, there is no particularly memorable "explosion point" in the dazzling world. Although there are two mainstream grilles to choose from, they are also the most common formulas at present. Personally, this does not mean that it is doing something wrong, but also taking into account the acceptance and universality of its consumer groups.
In the details, Hyun Jie still showed a little hope to attract young people’s "careful machine". For example, the whole vehicle is a suspended roof with hidden C-pillar design, and the taillights with full penetration at the rear are all intuitive manifestations of this bias.
Comprehensive details, in Toutoujun’s view, the design of Xuanjie in appearance, like space, belongs to the strength that will not lower the overall score, and contains affinity in the rules, which is a type that more than 90% people will not hate, so it is more successful.
After talking about the longboard, we must also talk about the "short board". In Toutoujun’s view, the biggest short board in the dazzling world still appears in the dynamic process of driving.
First of all, the model tested by Toutoujun is an automatic version of 1.5L+CVT, with a peak distortion of 143 N m. In the process of starting, its performance is still very good, and it will not make people feel uncomfortable.
However, in the process of high speed, we can obviously feel the helplessness of "the heart is willing but the strength is insufficient". It’s like a nice guy with a gentle personality. No matter how hard you step on it, it will accelerate at a steady and gentle pace.
This feeling has both advantages and disadvantages. The advantage is that you can get stable output without stepping on the accelerator at a constant speed. The disadvantage is that when you need to overtake or accelerate, you won’t get positive feedback even if you step on the bottom.
In addition, in the process of driving, you can also clearly feel the real feedback of road bumps. According to the data, this model we are riding uses the rear torsion beam type, so the filtering ability of road vibration is limited.
Fortunately, the soft adjustment has saved some comfort, and the overall experience will not be particularly uncomfortable. It can also be regarded as a fairly satisfactory performance in the same level. Another advantage that has to be mentioned is that under such a combination, the need for dazzling is correspondingly reduced, and it is basically stable at the level of 6.5L/100KM during the test drive.
Finally, the most important part of this level of positioning is the configuration.
In the price range of 60,000-80,000, there is not much room to play, and it is even more difficult to make a qualitative difference in terms of power and materials. However, there is still room to play in the configuration of such flexible and diverse parts. It is also the part that allows ordinary consumers to measure "the value of buying is not worth it".
At the configuration level, it can be said that the route taken by Xuanjie is still the one that is the easiest to win the lottery. First of all, the "big" places are all "big" in place: the oversized ones, although unable to be opened, also provide a good and open field of vision; The 18-inch double color belongs to the conscience configuration in this class, which adds a sense of movement to the whole car.
Double 10.25-inch LCD screens, one is the multimedia display above the center console, and the other is the LCD in the driver’s seat. The latter should be the largest level in the same class.
In addition to highlighting the "big" places, Hyun Jie also matches some "scientific sense" configurations that meet the needs of young people. For example, the LCD multimedia screen is equipped with practical apps such as QQ music and Gaode map, as well as voice assistants who can wake up by calling "Hello Wings".
For example, keyless entry function, double USB sockets in the back row, front row function, keyless entry, electric seat adjustment (the test drive model is not equipped with this function), etc., all belong to the "lazy" necessities to meet the needs of young people. As the backbone of young people, 95 later said that it is satisfactory to give priority to these facilities at this price.
Of course, during the test drive, Toutoujun also found some shortcomings in the configuration. For example, during driving, if the glove box of the co-pilot puts too many things, it may be at risk of bouncing off in bumps. Although it may be an individual phenomenon, it also reflects a small common fault of independent brands: the quality of details still needs to be improved.
Back to the original topic, what do the real back waves need, a scooter like Big G or Hyun Jie? The answer is, of course, the former, whether it’s the big G or A8, whether it’s the front wave or the back wave, who doesn’t want to have a more expensive and comprehensive choice?
But in the real life of most people, in the young years, there is far less room for them to choose by themselves. If we put on the real filter of the economic level, then maybe it is much more practical to give an Ollie to show off a dazzling world that can walk instead of walking than the phrase "full of envy" by He Bing on TV.
Therefore, Toutoujun believes that for the products that dazzle the world and focus on young people in third-tier and below towns with the same positioning, they can meet the needs of daily travel and travel, and also meet the carrying needs of one person to one family; When recruiting friends and companions, it is enough to run through the taillights and satisfy a little vanity, voice assistants and ample charging ports before and after will not be boring.
After all, the happiness of most real Houlang people is often so unpretentious and realistic.